Newsletters are a perfect vehicle to promote your new product, service or group. They create a sense of community, can reach a wide audience and provide useful information.

Not only do newsletters increase customer retention and communicate company news, but great newsletters help you interact and truly connect with your audience. Many successful newsletters include QR codes or unique URL's that push the prospect from the physical newsletter to find out more information online. Think of them as a teaser to a bigger prize -- your business. Some newsletters offer survey questions or an "Ask the Expert" column to help increase communication between the client, customer or prospect and the company. The key is regular interaction of value with your most important asset: your customers.